What Did the Study Seek to Find Out?
DamageMAX, the leading damaged vehicle buyer in the United States, has completed a comprehensive analysis on the impact of salvage title brands on repaired and damaged vehicles. In this study, over 5 million wholesale vehicle transactions through June 2013 were used to identify trends in value diminution associated with salvage (rebuilt) title brands.
Key Findings of the Study:
Rebuilding salvage branded vehicles (even to factory specs) generally has a negative return on investment
Luxury Car & Pickup segments suffer the most from salvage title branding
SUV and Mid-sized segments are least impacted by salvage brands
Takeaways for the Used Car Marketing Industry: The average discount a salvage title vehicle will experience when compared to an analogous clean title is 66%, meaning that the vehicle will only fetch 34% of average wholesale in repaired form.
Remember and Know: Over 5 million transactions spanning 10 model years were used to establish the trend as reflected in the Study by DamageMax.
What You Really Need to Know and Act On:
Check out the entire study and matrix it will dramatize and enable you to visualize this almost startling points and conclusion revealed and verified by this comprehensive analysis of salvage vehicles.The Article Study Says Repairing or Rebuilding Salvage Vehicles is a Bad Idea appeared first on Automotive Digest.