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Success Case Study: Bira 91 Beer - Spearheading the bottled craft beer movement in India by targeting urban Millennials

2019-05-08 02:00:00| Beverage industry market research - from just-drinks.com

In 2015, B9 Beverages launched Bira 91 as a craft beer brand developed in India for the global audience. Bira 91 struck a chord with young urban Indian Millennials with its low alcohol content and fla

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