VIDEO: Fed Policy, Leasing, and 140 New Car Launches could make 2015 a Little Dicey for Dealerships
There are three trends in the automotive market that are going to make or break dealer sales and profitability in 2015.
Grab a pen and make notes as John Humphrey, Sr. Vice President, Global Automotive Operations, spells out what the J D Power team sees as trends that matter--- Interest rates, leasing, and new vehicle launches.
A change the interest policy of the Fed means that car loans are going to cost more. The growth of leasing in the last 3 years means that a greater volume of used vehicles are coming back into the secondary market for dealers. The successful launch of 140 new vehicles in 2015 will be a a bit dicey and impacted by the increase in interest for auto loans and leases but will also mean more new vehicles competing for market share.
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The Article THREE AUTO INDUSTRY TRENDS YOU NEED TO WATCH IN 2015 appeared first on Automotive Digest.