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Target extends return time for private-label goods

2015-03-18 18:46:50| Beverages - Topix.net

Target Corp. is trying to win skeptical shoppers back by giving them a year to return purchases of private-label brands such as Merona shirts, Threshold book shelves and Room Essentials towels. The move is meant to show confidence in the brands, which make up about a third of Target's $72 billion in annual sales, after the retailer cut back on quality during the recession to get prices low enough to appeal to an increasingly frugal shopper.

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