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Home › Target value over volumes for success in Champagne - research

 

Target value over volumes for success in Champagne - research

2019-07-11 19:11:00| Daily beverage news and comment - from just-drinks.com

The best strategy for growth in Champagne lies in value creation, rather than the pursuit of greater sales volumes, as the category continues to expand its global footprint and reduce reliance on its dominant home market.

Tags: research success target volumes

Category:Food and Related Products

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