(Telecompaper) Tata Sky, a broadcast satellite television provider in India, selected IBM to launch new mobile products that enable it to reach new markets, and improve customer service and responsiveness for its 14 million subscribers across the country. With the IBM MobileFirst Platform, Tata Sky can integrate customer and enterprise data and launch new apps to spur growth, especially in rural markets. For example, the new mSales app helps dealers and distributors respond to customer inquiries, track existing accounts and onboard new subscribers. By launching new mobile products for its 300,000 dealers, Tata Sky will be better able to add subscribers and gain market share. The mSales app reached more than 50,000 downloads since its launch.