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Tate & Lyle is scaling up its presence in MENA targeting the Arab nation's sweet tooth

2014-11-13 19:53:14| Food - Topix.net

Tate & Lyle is taking advantage of the Arab nation's penchant for sweet treats by scaling up its presence in MENA with its Splenda Sucralose. Paul Freeman, EMEA marketing manager, Tate & Lyle, told FoodProductionDaily.com sweeteners are seldom sold in the Middle East, as they are not widely used in the region, because traditionally Arab nations like sugar.

Tags: presence sweet arab nations

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