je.st
news
Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled
2015-07-21 14:47:44| Apparel - Topix.net
With its latest sneaker launch, Nike is once again tapping into its pioneering design pipeline and appealing to the human aspects of athleticism -- a branding strategy that has helped make it the most beloved sportswear brand on the planet. When the company's first employee, Jeff Johnson, had a stroke and lost functionality on the right side of his body in 2004, CEO Mark Parker initially began brainstorming about a laceless shoe for easier entry and exit.
Tags: design
disabled
teen
nike
Category:Consumer Goods and Services