Ten Latest Trends from Hollywood that Automotive Execs & Dealer Should Adopt.
1. Live Streaming of programming content is hot.
2. Controlled Ad Viewing on Specialty Programming platforms (Crackle).
3. Mobile viewing of movies, car ads, & news growing: A blocking still a constraint.
4. Influencer Marketing is becoming powerful means to increase audience.
5. Two new programming sites producing own programming Crackle and Epix
6. Charity Site, Pixhug, has become an effective way to raise money for causes.
7. Lots of focus in panels on Millennials and their viewing practices
8. Monetizing video is big challenge even in TV.
9. TV production companies & studio obsessed with Story Telling .
10. VR has big future but viewer access or the boxes is challenge.
For more detail on a least some of what came down in presentations
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