Thats right, the Cellpocalypse is coming and if youre not prepared you could risk losing the right to contact almost 45 percent of your customers! Mobile phones are now the primary number for many of us, and that affects your dealership more than you may know.
On average, between 40 and 50 percent of phone numbers listed as "home phone" in your database are actually mobile phones and about 45 percent of total appointments made from an average dealerships outbound appointment setting calls (sales and service) come from calling a cell phone.
Lee Ernst, Agent of Customer Communication Intelligence at DMEautomotive, warns dealers that half their customers could disappear under a new Federal Communications Commission ruling set to take effect in October, 2013. [Read more]The Article The Cellpocalypse is Coming! appeared first on Automotive Digest.