The Situation: Men and women shop differently for cars. Dealer sales teams can sell more to both sexes by learning more about how the use data and shopper analytics.
The Significance of this Video to Dealers: It captures some powerful ways to better understand how to sell to both women and men. The interview content with Hwei Lin Oetken, Kbb.com Strategy VP is based on primary survey research that created comprehensive insights into the differences between how men and women car shop for cars.
CLICK to learn.
The Article The Differences Between Men & Women Car Shoppers appeared first on Automotive Digest.