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Home › The Highball - Japan's biggest contribution to the Scotch whisky category - Industry Comment

 

The Highball - Japan's biggest contribution to the Scotch whisky category - Industry Comment

2017-07-11 18:17:00| Daily beverage news and comment - from just-drinks.com

There can be little debate about the role the Highball serve has had in Scotch whisky's performance in Japan. the serve - comprising whisky, water and ice - is Japan's most famous drink, as well as the country's biggest contribution to modern drinking society.

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