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The Most Frustrating Step in Car Buying Its Not What You Think. New Research Measures Emotions During Purchase

2017-01-18 23:10:51| AutomotiveDigest.com - Automotive Industry News

Freak Out, Buy a Car: 5 of 8 Emotional Steps in buying a car are Negative, Frustrating & Fearful. SITUATION That Prompted Research: Emotions drive purchase decision;Cause shoppers to leave before sale. Buyer research rates positive feelings during 8 steps of purchase. Tradein appraisals, deal terms, & financing made people disappointed. SIGNIFICANCE of Research: Dealers can control car buying experience & manage buyer emotions. Emotional highs & lows of vehicle purchase are measured & rated. Dealers to be transparent with pricing, payments & educate prior to F&I. The Most Frustrating Step in Car Buying Car Its Not What You Think. New Research Measures Emotions During Purchase

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Category:Automotive

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