In some respects, the introduction and use of text messaging to communicate with prospects and customers has created a kind of Wild Wild West situation that requires dealers to be sure that people can opt in or opt out in a secure CRM platform such as TextShield.
Watch Scott Pechstein, Autobytels Sales Leader, present specific advice on how to communicate with consumers the right way via texting and spells out how to create effective two-way communications that will gain the sale while being in compliance.
The Article The Right Way to Communicate with your Consumer appeared first on Automotive Digest.