je.st
news
The dangers of squaring up to your competitor - Comment
2015-11-17 13:00:00| Daily beverage news and comment - from just-drinks.com
Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.
Tags: your
comment
dangers
competitor
Category:Food and Related Products