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The economics of wasting food

2016-04-21 16:36:00| Climate Ark Climate Change & Global Warming Newsfeed

Market Place: A new public service ad campaign aims to persuade consumers, who are responsible for the greatest share of food waste, to change their behavior. An environmental advocacy group, the Natural Resources Defense Council, is partnering with the Ad Council, makers of the iconic Smokey the Bear PSAs, to launch the campaign, which includes a TV spot chronicling the life of a strawberry from the farm to the supermarket. One of the points underscored by the campaign is that food waste carries an economic...

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