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The luxury-goods company Shinola is capitalizing on Detroit

2014-11-25 07:00:16| Jewelry - Topix.net

No, not the World War II-era shoe polish that gave rise to that unprintable colloquialism. This Shinola is a luxury-goods producer that chose to start up in this struggling city, and less than two years later has become an innovative giant in branding, storytelling marketing and, above all, understanding the consumer zeitgeist, what people want at this very moment.

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