Burnaby Whole Foods Market concierge Tilda Ven Alainen-Fry explains her role, which includes personal shopping and directing shoppers to the items they need, to a group touring the new store Monday. Photograph By Cornelia Naylor Burnaby Whole Foods Market concierge Tilda Ven Alainen-Fry explains her role, which includes personal shopping and directing shoppers to the items they need, to a group touring the new store Monday.