Earlier this week, Three launched its first 5G offering in the UK with a home broadband fixed wireless package that could put serious pressure on ISPs in the fixed line sector. With speeds of around 450Mbps for just £35 per month, Three's home broadband product is sure to make quite an impact.
As far as the company's CEO, Dave Dyson, is concerned, home broadband is merely the tip of the spear in Three's 5G arsenal.
With 10 million mobile network subscribers across the country, Three is currently the UK's fourth biggest mobile network operator. But Dyson has EE, Vodafone and O2 in his sights and intends to "double the size of the business" within 5 year, using Three's 5G offering as a massive lever for growth.
Earlier this week, I sat down with Dyson to discuss his plans for growth, as Three looks to dramatically scale up its mobile network operations in the UK.
What was the thinking behind kicking off your 5G launch in the UK with a home broadband offering rather than mobile network services?
"Firstly, we know that home broadband is an enormous opportunity for us. If you look at the levels of customer satisfaction in the fixed line broadband market…read more on TotalTele.com »