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Tommy Hilfiger targets younger market, rebrands denim line

2017-11-02 12:40:00| Daily apparel & textile news and comment - from just-style.com

In a bid to accelerate growth by appealing to its younger consumers, PVH's Tommy Hilfiger business is rebranding its global denim offering as Tommy Jeans, transitioning from the current Hilfiger Denim label starting with its pre-spring 2018 collection.

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