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Transformers May Mayhem Kicks Off

2015-05-22 20:00:34| Toys - Topix.net

Hasbro Inc. will showcase the figures from its iconic TRANSFORMERS brand though MAY MAYHEM, a new fan initiative spotlighting the hot new TRANSFORMERS GENERATIONS: COMBINER WARS line. MAY MAYHEM kicks off with a special retail event, launching today through notable online retailers, allowing fans to purchase AERIALBOT QUICKSLINGER and STUNTICON BRAKE-NECK figures from the COMBINER WARS line, and continues fan participation, multi-platform storytelling and online promotions throughout the month of May. "Our goal with May Mayhem is to provide collectors of the TRANSFORMERS GENERATIONS line with a robust multi-platform experience," said Tom Warner, senior vice president of the TRANSFORMERS franchise at Hasbro.

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