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Twitter to promote app downloads in mobile timelines

2014-04-18 16:16:47| InfoWorld: Top News

Twitter's new mobile advertising suite lets companies pitch their mobile apps in promoted tweets or place ads inside other apps. The suite combines Twitter Cards, a feature that automatically adds Google Play and App Store links to tweets, and Promoted Tweets, sponsored tweets that appear in people's timelines. Users will be able to download apps directly from their timelines, Twitter said Thursday.

Tags: mobile downloads promote app

Category:Information Technology

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