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UK to get fed an Aussie-style breakfast

2015-01-29 14:41:56| Agriculture - Topix.net

Weet-Bix maker Sanitarium is taking on Weetabix, the largest player in the 1.2 billion UK cereal market, by targeting British consumers who skip breakfast. In its first move outside Australia and New Zealand, Sanitarium has set up a joint venture with Melbourne-based finance and investment company Wingate to launch its market-leading liquid breakfast product, Up&Go, in UK supermarkets.

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