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US: Levi's adds "world's strongest fibre" to jeans

2013-10-24 19:43:00| Daily apparel & textile news and comment - from just-style.com

Denim major Levi Strauss is adding what is billed as "the world's strongest fibre" to one of its lines to create longer-lasting stay-strong jeans.

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Category:Consumer Goods and Services

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