The latest research conducted in the US shows that both women and the upcoming power generation - the Millennials - are still reacting positive to the traditional dealership experience when shopping for a car, save for the usual ton of paperwork. While many feared so, with the advent of the Internet of things and of mobile devices, dealerships are in no danger to become obsolete - with women and younger shoppers actually needing the dealership experience to compare their research, do a test drive and even negotiate the price.