je.st
news
Upbeat, Satisfied Dealers Jam Exhibitor Aisles at NADA 2015
2015-01-29 03:05:33| AutomotiveDigest.com - Automotive Industry News
Ten Notable Take-Aways : 1. Several conferences were scheduled around NADA, which helped boost dealer attendance for all, including -- J.D. Power Summit, the AFSA Vehicle Finance Conference, & Automotive News. 2. Going Global -- On the NADA exhibit floor, there were lots of attendees from China, Canada, and Europe spotted in the NADA International Lounge. 3. In general, dealers seemed to be confident about business in 2015 & their use of technology -- are you? 4. Workshop content was substantive & many sessions had standing room only, and Autobytel was so popular they had to run an unplanned additional session. 5. Mobility apps were marketed heavily as consumers migrate to cell phone shopping 6. Easy to use video technology was featured as a new platform for dealers to sell cars 7. And speaking of video, video presentations were everywhere in booths demonstrating products and services. 8. Big Box suppliers like Reynolds & Reynolds, ADT, and Google were offering more complete suites of sales & service programs 9. The NADA Exhibit for NADA itself was huge & loaded with products and services like training and software that were competitive with exhibitors. 10. And even though new innovative systems & apps did not have exhibit booths, they made a big impression in the more informal selling environment of hospitality suites. Most Notable & innovative were: *LotLinx -- Provides deeplinks consumer internet vehicle inventory searches *Au.to -- Vehicle search intelligence similar to Google *Surecritic -- Provides verified consumer reviews of dealers (Reputation Management) *Octane -- Automotive app developers for dealers *DMEautomotive -- Direct marketing systems like mobility tools for dealers *3 Birds -- Customer demand and retention marketing, mostly Fixed Operations *Telogis -- Next generation connected vehicle software CLICK FOR NADA 2015 PICS _________________________________________________________________________________________ The Article Upbeat, Satisfied Dealers Jam Exhibitor Aisles at NADA 2015 appeared first on Automotive Digest.
Tags: nada
satisfied
dealers
jam
Category:Automotive