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VIDEO: Are auto dealership KPIs for digital different from other industries?

2015-05-04 14:00:42| AutomotiveDigest.com - Automotive Industry News

Not really ... particularly if your dealership has the right technology in place to compare the Key Performance Indicators of your dealer site with other industries. However, your dealership's KPI measuring setup is complicated. So the critical thing in making a comparison of your KPIs is to be sure that you are working with a provider who really understands your dealership operation. You must be able to quickly see & identify what specific vehicles in your inventory you want market and to whom. You can then control performance by knowing the Cost per Click (CPC) and Click Through Rate (CTR) for the vehicles that you are seeking to market. All the KPIs will then fall into place in your performance measurement process.. The Article VIDEO: Are auto dealership KPIs for digital different from other industries? appeared first on Automotive Digest.

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