Click and learn what Jeremy Anspach of Pure Cars says about the Key Performance Indicators that successful dealers look at to decide which vehicles on the lot need a boost to consummate a sale.
The key to vehicle marketing is to focus on vehicles that need advertising support.
Target ads and marketing communications -- first, where online car shoppers do their research -- second, the browsers that they use -- and thirdly, to the potential buyers themselves.
The questions you should ask to make that determination are:
* What vehicles to market?
* When to market these vehicles?
* Where to market these vehicles?
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