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VW pledges 'to make things right' in ad push

2015-11-15 17:26:53| Automakers - Topix.net

In its first significant marketing response to diesel emissions violations, Volkswagen of America on Sunday began running ads in major U.S. newspapers declaring that "we're working to make things right," while plugging a customer goodwill program. In the ad, VW Group of America CEO Michael Horn states that "over the past several weeks, we've apologized to you, our loyal customers, about the 2.0L VW diesel emissions issue.

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