Home VW toys with giving up the U.S. mass market, and dealers fume
 

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VW toys with giving up the U.S. mass market, and dealers fume

2016-03-12 00:51:16| Auto Dealers - Topix.net

It was late January, at the Detroit auto show, and Herbert Diess, the global chief of Volkswagen's namesake brand, was sounding out U.S. dealers as the company grappled with the biggest crisis in its modern history. Perhaps, Diess wondered aloud, VW should stop trying to compete with the likes of Toyota in America and go back to focusing on higher-end models.

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Category:Automotive

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