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Virgin enters Spanish market through Euskaltel
2020-02-12 10:01:00| Telecompaper Headlines
(Telecompaper) Spanish regional operator Euskaltel will be using the Virgin brand to drive its national expansion strategy, confirmed its leading shareholder Zegona Communications in a statement. Euskaltel is currently Spain's fifth largest operator, having acquired Telecable Asturias in 2017 and last year expanded from its main markets of the Basque Country and Galicia to 5 new regions (Navarre, Catalonia, Leon, Cantabria and Rioja) using its Euskaltel, R and new RACCtel+ brands. Its leading shareholder Zegona said the newly-signed trademark licensing agreement will enable Euskaltel to use the Virgin brand in 85 percent of the Spanish market where it's not currently present.� [ more ]
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Category:Telecommunications