(Telecompaper) Vodacom Group said it signed up 5.1 million new subscribers in the 12 months to 31 December, reaching a total 61.1 million at the end of 2014. Active data customers grew by 16.4 percent to 26.5 million. Group revenue for the fiscal third quarter to December decreased 1.1 percent, or 2.2 percent on an organic basis, to ZAR 19.99 billion. Organic service revenue fell 3.9 percent to ZAR 15.82 billion. Excluding the impact of the 50 percent cut in mobile termination rates in South Africa, group revenue increased 1.5 percent and service revenue rose 0.6 percent. At the operator's international activities, service revenue grew 7.6 percent to ZAR 3. 97 billion and 25.1 percent of the total (Q3 2014: 22.7%). The international customer base increased 18.6 percent to 29.7 million, and outgoing voice traffic grew 49.8 percent. The slower growth in service revenue reflects the on-going price competition and regulatory pressures in key markets. M-pesa revenue grew 28.2 percent, contributing 9.4 percent of service revenue. M-pesa customers increased 29.7 percent to 7.6 million, reflecting strong uptake in all markets.