Home Vodafone's S Europe troubles show 'bums on seats' still an issue that 5G won't fix

Keywords :   

Vodafone's S Europe troubles show 'bums on seats' still an issue that 5G won't fix

2018-09-21 02:00:00| Total Telecom industry news

European mobile operators are still chasing customers, because they are struggling to make money from anything other than connectivity, with efforts to push VAS revenue streams largely coming to nothing, and despite their best efforts to hype the promise of 5G, there is no evidence to suggest anything will change with the arrival of the next generation of mobile technology. This 'bums on seats' approach - to borrow an expression that was oft-used to describe the Internet giants a decade or so ago, with their vast 'customer' bases and free services - is a dangerous game. It leaves telcos exposed to any kind of market disruption, with the threat of a price war ever looming. Take Vodafone as an example. Voda is working hard to address its well-documented issues in Italy and Spain, two major European markets that have weighed on its numbers in recent reports. The difficulties it faces there stem almost entirely from the arrival of new competitors pushing prices down. Vodafone's CEO-elect Nick Read took to the stage at Goldman Sachs' Communacopia event late last week to discuss the business he will inherit when he steps into Vittorio Colao's shoes at the start of October…read more on TotalTele.com »

Tags: that show issue europe


Latest from this category

All news

16.12Facebook breach exposes private photos of 6.8 mln users
14.12Telecom Business Market Insight 2018 Q3
14.12Dutch Mobile Virtual Operators 2018 Q3 - Profile binder
14.12Apple seeks to stop China ban on phones with software updates
14.12Dutch Mobile Virtual Operators 2018-Q3
14.12China issues 5G spectrum as rumours of mega merger persist
14.12Ofcom aims to boost superfast uptake, as 50% of Brits still get sub par service
14.12Cabo Verde Telecom and EllaLink sign subsea connectivity deal
Telecommunications »
16.12Schaeffler to showcase Space Drive as advance for autonomous driving
16.12Study finds megacity traffic soot can reach high altitudes and be transported over long distances, contributing to global warming
16.12Ministers deny planning no-deal Brexit holiday warnings
16.12Facebook breach exposes private photos of 6.8 mln users
16.12Bad weather hits Christmas shopping on the High Street
16.12What can New Zealand teach us about Brexit?
16.12Could student loans ruling mean the system is redesigned?
16.12Brexit Basics: The single market explained
More »