Approved for use on Xeikon digital presses, 100% aqueous DigiPrime 4453 promotes rub resistance and ink adhesion to IML films. This flexo- and gravure-ready primer, Xeikon-approved for use with its dry toners, will not yellow or lose print receptivity over time, is effective for in-mold label printing, and is suitable for food contact. Other applications include digitally printed labels and flexible packaging. Product can also be used in conventional offset and UV printing applications.