Home › "We really didn't change�anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canada president John Hayes
 

Keywords :   


"We really didn't change�anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canada president John Hayes

2020-12-16 17:45:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, Brown-Forman announced details of a partnership approach for its Jack Daniel's Country Cocktails brand extension in the US with Pabst Brewing Co. The news comes six months after the group rolled out in the country a three-strong Canned Cocktails line from its flagship trademark.�just-drinks caught up with Brown-Forman's president for the US & Canada, John Hayes, to find out more about the company's Pabst tie-up for Jack Daniel's 28-year-old flavoured malt beverage stable. [ more ]

Tags: us canada john president

Category:Food and Related Products

Latest from this category

All news
»
14.08Tropical Storm Erin Graphics
14.08Tropical Storm Erin Forecast Discussion Number 14
14.08Tropical Storm Erin Forecast Advisory Number 14
14.08Tropical Storm Erin Public Advisory Number 14
14.08Summary for Tropical Storm Erin (AT5/AL052025)
14.08Tropical Storm Erin Graphics
14.08Eastern North Pacific Tropical Weather Outlook
14.08Atlantic Tropical Weather Outlook
More »