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Wealthy Shoppers Driving Luxury Car Brick & Mortar Success
2013-09-30 17:30:14| AutomotiveDigest.com - Automotive Industry News
While many have already started preparing a eulogy for brick-and-mortar retail, they shouldnt be so fast to declare it obsolete. Purchasing decisions of the wealthy rarely have anything to do with cost. If someone has a substantially high income, then what is a couple dollar difference going to make? Probably not much of one at all. Brick-and-mortar still offers an experience that cannot be replicated online, and the affluent are one of the biggest factors in this phenomenon. There is a certain panache that comes with actually shopping at a luxury retail location. Luxury car purchases help drive the brick-and-mortar success. This doesnt mean that digital is absent in the affluent purchasing process. Todays affluent consumers have a wide array of devices to access the Internet. As a matter of fact, 78% of wealthy shoppers research a product online prior to purchasing it in the store. However, as purchases become more expensive, the desire to actually see and touch a product becomes more important. Fewer efforts resonate better with consumers than the power of human touch something that is hard to come by when making a purchase online. It is more about the experience. Read the entire article by Frank Riolo, manager of corporate communications at Conversation, LLC.The Article Wealthy Shoppers Driving Luxury Car Brick & Mortar Success appeared first on Automotive Digest.
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Category:Automotive