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What Arket reveals about H&M's new direction

2017-06-09 17:31:00| Daily apparel & textile news and comment - from just-style.com

H&M's new Arket concept is quite unlike anything previously seen from the retailer. Rather than adopt a faster sourcing strategy, the company has opted to introduce a new brand to cater to shifts in consumer behaviour and progress towards a more sustainable business model. Bernadette Kissane, senior analyst for apparel and footwear at Euromonitor International, takes a closer look.

Tags: direction

Category:Consumer Goods and Services

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