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What can Coca-Cola learn from drumming gorillas? The ins and outs of...

2015-03-19 03:00:56| Beverages - Topix.net

Each member of the Coca-Cola portfolio has a distinct identity and separate audience - so will they suffer under a 'one brand' strategy, asks Nir Wegrzyn of design agency BrandOpus. Coca-Cola GB recently announced it was merging its product portfolio into a 'one brand' strategy .

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