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What can the wine industry learn from Concha y Toro? - Comment

2018-05-11 12:43:00| Daily beverage news and comment - from just-drinks.com

When the aristocratic Don Melchor de Casa Concha wanted to keep thirsty winery workers from drinking his best wine, he made up a story that the devil lived in the wine cellar where the barrels were kept. It was a high-risk strategy.

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