Home What is the relaxation drink segment and what are its chances of success? - Research in Focus
 

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What is the relaxation drink segment and what are its chances of success? - Research in Focus

2016-09-05 15:30:00| Daily beverage news and comment - from just-drinks.com

The explosive growth of energy drinks worldwide is in large part attributable to a global consumer need for quick energy boosts to power through work, errands and other necessary parts of daily life. Many people like the convenience of just grabbing an energy drink rather than having to brew coffee or tea to wake them up in the morning or power them through the late-afternoon doldrums. But, what about the other side of the equation? What does the convenience-loving consumer do when they need to relax?

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