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When Gawker trolled Coca-Cola with 'Mein Kampf' messages

2015-02-08 17:29:35| Beverages - Topix.net

How did Gawker, the sarcastic gossip blog, turn a well-intentioned corporate social media campaign into a promotion of sorts for Adolf Hitler? The fiasco started during the Super Bowl last weekend, when Coca-Cola announced its "Make It Happy" social media campaign. Coke asked people to tag negative or hateful tweets with the hashtag #MakeItHappy; those tweets were then fed into an encoding system that converted the text into cute images.

Tags: messages gawker cocacola

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