A petition calls on Whole Foods and Wal-Mart to start selling ugly produce instead of throwing it away -- an act that can benefit everyone. It's time to stand up for the uglies! Supermarkets have long discriminated against any fruits and vegetables that do not meet the absurdly high cosmetic standards for sale, with an estimated 26 percent of all produce in the United States tossed before it's even given a chance on the shelves.