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Whole Foods Market reveals name of new, lower-priced chain of stores

2015-06-12 15:54:16| Grocery - Topix.net

Whole Foods Market Inc.'s chain of new, lower-priced stores will be called "365 by Whole Foods Market," reports CBS News , a reference to the company's lower-priced house brand " 365 Everyday Value. " Whole Foods Co-CEO Walter Robb told the Associated Press that the company had floated a number of possible brand names in trademark filings, such as Clever Egg, Small Batch or DailyShop.

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