Whole Foods reported its fiscal Q2 '15 earnings on May 6th, and the stock fell 10% the following day on heavy volume after the better comps that were guided in the February '15 call evaporated in the last month of the quarter. To be upfront with readers, I owned the stock for clients coming into late 2013 and then added to WFM through the drop in 2013 as the stock was cut in half from its late 2013 high near $65 to its May-July '14 lows near $36-$37, and then rode the sharp bounce higher from November '14 to May '15.