Whole Foods sued over disputed Non-GMO Project logos on almond milk; but is this a one-off or a fertile new source of class action lawsuits? A class action lawsuit filed in California accuses Whole Foods Market of misleading consumers by advertising and selling Almond Breeze products with non-GMO Project verified labels before they had officially achieved Non-GMO Project verified status. The lawsuit, filed on November 7 by plaintiff Michelle Richard, alleges violations of the California Unfair Competition Law and the Consumers Legal Remedies Act, plus negligent misrepresentation, among other things.