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Whole Foods to Launch Lower-Priced Grocery Chain

2015-05-07 01:48:58| Grocery - Topix.net

Whole Foods Market, the upscale grocery store sometimes derided as 'Whole Paycheck' for its prices, is planning to launch a new chain of lower-priced stores for people who can't otherwise afford to buy its premium and organic food. The Austin-based company said on Wednesday that stores in the new format would offer a "curated" selection and have a simpler design to cater to people who want Whole Foods quality without paying Whole Food prices, particularly customers in their 20s and 30s.

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