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Why Nike's Market Lead May Get More High-Maintenance

2014-11-19 02:40:54| Footwear - Topix.net

Although shares of the iconic athleticwear company are "priced to perfection," Nike's leading position in the market may be increasingly expensive to maintain, according to BB&T Capital, which initiated coverage on the retailer with a hold rating. "Though we expect the brand to maintain its 1 market share position, we believe smaller competitors will begin to eat away at NKE's lead, potentially requiring the company to spend more in marketing, design and innovation - which could preclude upside relative to our 15% operating margin assumption over the long term," said BB&T analyst Corinna Freedman.

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