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Why are spirits brand owners still getting women wrong? - comment

2020-07-27 14:28:00| Daily beverage news and comment - from just-drinks.com

The recent unveiling by Bacardi of its Plume and Petal brand backfired somewhat, with the group stirring up a social media storm with the lower-abv vodka. Spirits category commentator Richard Woodard thinks he may know what the problem was. Again.

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