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Home › Why has Heineken made a Formula 1 U-turn? - Sustainability Spotlight

 

Why has Heineken made a Formula 1 U-turn? - Sustainability Spotlight

2016-06-30 16:32:00| Daily beverage news and comment - from just-drinks.com

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whether Heineken has struck the right balance with its decision to embrace motorsport sponsorship.

Tags: made formula spotlight sustainability

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