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Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment

2020-03-10 14:35:00| Daily beverage news and comment - from just-drinks.com

As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move�Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception. [ more ]

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